Planning to Start a Small Business as an Introvert? 6 Great Networking Strategies for Introverts

People consider introverts to be socially awkward. They assume that introverts like to stay aloof in a social setting. However, this concept is far from being the truth. Though the world loves extroverts and praises them for being social butterflies, we should not forget that being socially adaptable is not the only way to connect with people.

You are wrong if you think establishing a small business or start-up for an extrovert is easier than for an introvert. Irrespective of whether you are an extrovert or an introvert, your business needs customers to grow.

To earn customers, you have to adapt effective strategies to acquire new customers and concentrate on retaining them. In today’s digital world, business owners have endless opportunities and ways to connect with people around the globe. This has been especially beneficial for introverts who are not experts at socializing.

In this guide, we have enlisted some amazing networking strategies for introverts.

Organize a virtual event


If you are not confident about facing the public at an event, you can arrange for a virtual meeting. When you plan to do that, make sure you know your agenda for the meeting. Note the points on which you have decided to speak.

Also, list some questions you can ask your viewers and pave the way for quality interaction. Your focus should be to talk about your business idea and objectives. Make sure to keep the meeting interesting to grab the viewers’ attention.

Make a list of people you want to connect with

Based on the questions you ask and the response you receive, make a list of the people who seem interested. First, make them your target audience. Then, make it a point to connect with them.

Don’t use a one-size-fits-all approach

The audience you are connecting with wants to feel special. Therefore it is important to give your undivided attention to each one of them, which cannot be done in a group meeting. That is why it is important to approach each of them personally.

You can call them personally and book a session with them. Each of these interactions will be different and insightful and, therefore, crucial for your business plan. For introverts, this will become an effective strategy.

Make sure to follow up after the event


Asking the audience for their feedback is extremely important. It shows that you care about their opinion and creates a good impression on their minds. Therefore, make it a point to connect with the event participants after the meeting is over.

You can talk to them personally on the spot or send a follow-up message thanking them for their time. Also, invite them to future events and ask them to come up with useful ideas about your business.

Finally, don’t forget to share your business card with them, as they will need it to connect with you in the future. But it is a virtual event. So how do you do it? Well, it’s 2024; the world has become smarter, and so are business cards. Get a digital business card from Mobilo Card, which can be shared via a simple QR code, link, or NFC.

Be active on social media

The first thing you should do when launching your business is create a social media account and keep it actively engaged. Without a strong digital presence, you cannot attract traffic to your website. This can be a great strategy for introverts because they can sit at home, monitor the account, interact with the audience virtually, and keep them engaged.

Urge visitors to view your products, review them and leave a comment for others. Establishing your business online is a great strategy to stay on your customer’s mind and feed.


Host a discussion group for other introverts

Take comfort in knowing that you are not the only introvert in this world; there are others who feel uncomfortable with networking. However, if you want to make yourself or your brand known to the audience, you can urge fellow introverts to come for a fun meeting. This will be a great opportunity and an effective initiative to make people comfortable and connect with you.

If you are an introvert, do not feel shy and come forward to show your talent and skills to the world. In today’s digital world, there are ample ways to spread your ideas among people. You just need to take the first step forward. After that, rest will fall in place.

About Nina Smith