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Importance of Social Media for Franchises

A successful marketing campaign is of utmost importance for any type of business. Due to this reason, there are numerous strategies that companies implement based on their trade and target audience. Some opt for attending trade shows, some for PPC or newspaper ads, and some invest in billboards and advertisements all around the town.

As you probably know, marketing is a crucial aspect of your business if you want to ensure that it thrives continually. In this article, we are going to focus on franchise companies, so if you are running one of these, you should keep on reading. We are going to explain why social media marketing is important by providing you with a list of benefits. If you want to learn more about these services provided by digital agencies, visit

Improve SEO

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Surely you want the website of your business to be the first one of the list of search engine results when people type in certain keywords. However, achieving this is not that simple, and your marketing team has to constantly work on improving SEO. There are many ways to do this, but we are only going to focus on the influence of your social media accounts.

In order to boost SEO, you have to create and post appealing content on your web page. The same thing goes for social media. By posting something that users are going to like, share, and comment, you are increasing the accounts’ visibility thus at the same time you are going to help your website pop up on the first list of search engine results.

Increase the number of followers

When you hear the word ‘followers’, your mind probably goes to influencers whose earnings depend on the number of people following their account. So why should you care about this? Well, it is simple. The more followers you have, the more potential customers you have.

Again this is something that directly affects the online visibility of your company. The algorithms work in a way that they will present the users with the most popular posts, therefore, social media accounts. Because of this, regularly updating your profiles with interesting content that will attract new followers is crucial. Just try it out and soon you will notice the increase of SERPs (search engine results page) ranks.

Get to know your audience

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One of the greatest advantages of social media marketing is that it provides you with the opportunity to collect necessary data from the users. When it comes to other, traditional forms of marketing, you can never really know what your customers’ attitude is. There is no way to talk with everyone who has seen your billboard or a TV ad.

This is not the case with social media platforms. All of your customers are in one place, and as you know, people love leaving comments on the posts, both positive and negative ones. This means that you will have the chance to read their feedback immediately and learn how your campaign is going and whether some things have to be changed in order to further improve it.

Take the customer service to the next level

Naturally, since these accounts allow your clients to post their feedback it also means that you have the opportunity to communicate with them directly. This service is another essential part of every company, but it can greatly affect your relationship with the customers.

It doesn’t matter what line of business you are in, you have to talk to your clients. More often than not, people are going to experience some issues with your products or are simply going to have some additional questions about your services.

When it comes to customer service, companies usually provide support via phone lines and email. Nevertheless, by incorporating social media platforms you are going to further boost this service. How? Well, first of all, you will be able to answer all the questions within minutes. Secondly, nowadays, people prefer texting than making calls. Instead of making a phone call and waiting for someone to pick it up, they can simply send you a message and wait for your response.

Clearly, you have to get back to them as soon as possible, because, well, the users do not like to wait. The whole world of information is at their disposal online, so why would they wait for you to contact them?

Offer discounts to your clients

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While on the subject of direct communication with people, there is another thing that you can do to increase their satisfaction. As we all know, people love getting discounts and coupons and whatever is going to help them save some money.

In order to attract more people and ensure that they are going to engage in your profile and see all your content, you have to offer them something in return. Is there something better than discount codes? You should make these unique meaning that your profile is the only place where people can get them.

Another piece of advice – you should do this on a regular basis because it is the best way people are going to associate your profile with those great discounts.

Create targeted ads

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Once again, regardless of your trade, you have a target audience i.e. people who are most likely to purchase your merchandise. Social media platforms allow you not only to design ads but also to reach the target customers. What’s more, since everything is done digitally, you will be provided with the data of how successful these ads are.

As already explained, when using traditional advertisements, you can never know for sure whether your potential clients have seen them. You can only learn this if the sales increase. This is not the case with digital marketing.

Think about the people you want to reach, and create ads according to their age, sex, and numerous other criteria. Having this information is also going to help you design ads that are going to be appealing to them thus you will increase the chances of them actually contacting you or buying your products.

In addition, you will receive real-time data that is going to help you assess how fruitful the campaign is.


To sum up, these are only some tricks that you can use to have the best benefits of social media marketing. Your final goal is to help your company grow and increase the revenue, right? So, take some time to think about this form of advertising and decide on the best channels for your business.

About Stefania Trtica