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How to Choose the Best Video Editing Software for Your Business

Companies that use video production in marketing have 49% faster earnings growth than those that ignore this medium. 74% of millennials say their decision when choosing between two products is influenced by the video they watch, while four times more people prefer to watch the video than read the text about what they want to buy. In terms of statistics, there is also a conversion rate of 4.8% for websites with videos, as opposed to those without videos, which is on average 2.9%. The costs of professional production may sometimes be higher, but when you hire them, you don’t just buy the video, you pay for their time, expertise, equipment, and idea. Editing videos is easier now than ever before. You don’t need that complicated video editing software that only someone with a broad knowledge of the technology would know how to use. Anyway, there are some things you should pay attention to when choosing video software, especially if it is for a business.

Product price

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When buying video editing software, the budget should be considered first. Prices of the usual decent video editing software range from 50-100 dollars, including the famous Tower, Adobe Elements, and Sony Vegas. Some video editing software is very professional and quite expensive, such as Final Cut Pro. If you are just a beginner, easy to use and cheap video editing software is already enough. There are many free video editors, and if you still need a better one for more serious projects, then it is better to go for it on You will also find many free trial video editors, which will allow you to try the software before you decide to buy it.

Supported input and output formats

A video edition tool, software, or program that supports a larger selection of input and output formats are usually considered ‘good’ applications. The different degree of compatibility of the input and output format easily help in distinguishing between the wide selection of software that is available. For example; It won’t be useful if the platforms offer refined editing features, but your file upload is not supported or recognized. Therefore, a good video edition tool is expected to work smoothly and well with as many or almost any type of file format as possible. This means you can import meta media files to the platform without having to deal with ‘pre-conversion’ worries. At the same time, the platform will also be able to export edited media files to any file format.

Feature editing

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It reaches to the very root of your issue needs; What do you need to do with the video in the first place? Just some simple basics or standard edition options (e.g. crop, split or rotate)? Or are you looking for more? Needless to say, each single add-on editing feature helps a lot, although you may not need it for now. It’s handy to know, just in case!

Ease of use

It is important to have an easy-to-use or user-friendly video editing application. This is especially true for beginners. Although some software is feature-rich, it can be difficult to get grips with. So, it is authoritative to have an intuitive interface and a well-organized menu. You certainly don’t want it to be too complicated for your first edition experience.

Help and customer service

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It is also equally important to have excellent ‘help’ and ‘service’ when you need to choose through a good video edition tool. Basically, the better the support levels, the easier and faster you will be able to master editing skills. On top of that, an online library full of user guides, tutorials, tips, questions and answers, and contact information will all come in accessible and useful whenever you need them. A quick and timely response is also something that the user will look forward to when they are stuck in the middle of something.

How to record quality video?

Many do not pay enough attention to video recording, so the results are often poor. Making quality video material requires the cameraman to properly prepare and develop the idea itself. If you want an eye-pleasing final product, you have to make an effort to make all the necessary initial steps in preparing and recording the video. According to, every shoot should start with developing ideas with the client. It is necessary to find out as much as possible about the client at the very beginning and prepare based on the available information – what the client is doing, what his goals are, to check already recorded materials and graphic layout based on which he is advertising. At the first meeting, put together a framework of the idea and expand and change it based on the ideas that the client has. Before recording, provide the client with a detailed idea on the basis of which the recording is organized. Every quality video takes time.

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For a simpler recording, one day is enough, while for some more demanding recordings, it takes a month or two. Field recordings outside of controlled conditions are quite unpredictable, both due to weather conditions and due to the coordination of people and travel from location to location. Sometimes the best material can be obtained by accident when you least expect it. But this requires that you are constantly on the move, that you try, repeat, learn from your own mistakes, try different ideas… Such recordings also require a larger team of people to carry and set up equipment and to be able to go to multiple destinations at once. After all of the above, it is necessary to arrange the thoughts as well as the material, to arrange it so that it is easier to start with post-production.

It is necessary to respect the wishes of clients in every step. But they also need to be introduced to new ideas that may change the initial idea a bit – give it a different, better note.

About Suzan Vega