Things You Need to Consider Before Starting a Business

What makes some startups flourish while others fail? Creating a firm foundation for your startup, including engaging the translation services USA, is a significant step towards the sustainability of your business. Such translation services enable you to translate your products, services, and marketing to reach out to your target or global audience.

Every business startup owner needs to consider the sustainability of the new business. Notably, sustainability refers to the ability of your business to replenish its resources. In return, the runs into an unforeseeable future.

The failure of startups translates to the inability of such an entity to sustain its operations. In other words, a failing entity cannot replenish its resources. In such an instance, there is little that one can do to revive such a business.

If you seek more resources for your failing startup without identifying the cause of the failure, you will end up with the same failed business. The Future Group, a language service provider (LSP), identified some of the things that you should do for a successful start as follows:


One of the first things you should do before starting a business is research the industry you will operate in. To begin with, research the competition within the industry. How big are these businesses? Are their products and services exactly similar to what I am to supply?

This kind of research seeks to identify the gap in your industry. You can enter the market and perform well if the competition is not stiff. However, if the competition is high, you have to develop strategies that will make you stand out from others.

In a highly-competitive market, you can opt to check whether you can bring a transformation. For example, you can assess whether you can add more value to the existing products and services. If transformation is possible, you can go ahead and start your startup.

Identify Your Target Customers


All starters seek to solve one or more social problems. However, some social problems are not universal. In other words, they affect a specific population. To start a business, identify the people who will benefit from your products and services.

The identification of your target audience gives you a direction. The move helps you streamline your products and services offerings. Also, the move helps you plan your sales and marketing strategies.

Failure to identify your target audience can lead to a waste of resources. This oversight can lead to the production of unwanted products. Also, it can lead to the offering of unwanted services. Consequently, you can end up wasting your capital on a failed startup.

You also have to identify whether your biz will be a B2B entity or a B2C entity. This consideration determines your nature of production and selling processes. The other parameters you can use to identify your target customers include age, profession, gender, and income level.

If you can identify your target customers before starting your biz, you can end up delivering what your customers want. Also, the move can save you the costs related to the trial and error approach when it comes to identifying your customer buying decisions.

Develop a Strong Mission Statement

A mission statement stipulates the purpose of a biz. It helps you stand out from the other biz entities because the mission depends on your strengths. To come up with a strong mission statement, you have to assess your resources and check whether they will give you a competitive advantage over your competitors.

Developing a mission statement is different from executing it. If you announce your mission and fail to deliver accordingly, you can end up with a failed startup. Doing the opposite of your mission statement when operating a business kills your potential customers’ trust in you. In return, they shift to your competitors.

So, when developing a mission statement, ask yourself whether your available resources will support your mission in reality. Otherwise, people, especially your competitors, can use your failed mission statement against you.

Select an Ideal Business Structure

A biz structure determines its legal framework. It determines the taxes one pays, the certification that one requires, the liability of the owners, and other legal aspects. For this reason, choosing your structure is a significant decision you must make before starting a biz.

Your business structure plays a vocal role in acquiring the trading licenses. It determines the paperwork and other prerequisites you should present to the relevant authorities for them to approve your trading operations.

Your biz structure also determines the earnings that you will retain. If it is the sole trading, you will enjoy all profits. However, partnerships and other forms have different methods of allocating earnings to their owners.



Budgeting before starting entails mapping finances. You must know the amount of capital you have and how you will use it to start your. For example, you must know the amount of capital that will go to acquiring assets, among other capital expenditures.

The amount of capital that you should have should never be lower than the expenditures that your startup requires. You will struggle to meet your business expenses if such an instance occurs. The best solution for this situation is to seek more funding to meet all capital expenses.

You can opt to borrow from friends, seek investor funding, or borrow from financial institutions, among other ways of raising capital. However, you must be conscious of the cost of capital. Borrowing from friends and family is cheaper than borrowing from financial institutions. The interest you will pay is a crucial consideration when seeking funding to start your business.

Assess Your Tax Burden

Taxes are mandatory for every business entity. Also, failure to pay taxes results in penalties that can eat away your startup capital or revenues. For this reason, take your tax burden seriously before starting your business.

Defaulting from paying taxes can lead to the foreclosure of your biz. In return, you can end up accumulating more losses than the loss you could have realized after closing your biz. Foreclosure occurs when the government sells your biz assets to recover unpaid taxes.

Identify Your Business Risks

No business operates without anticipating risks. Some risks are controllable, while others require an entity to adapt to the new environment. For example, the risk of a high employee turnover is controllable. However, the risk of high tax rates is not controllable internally.

Notably, there are several categories of risks, even though they are internal or external. So, you must understand all the risks your biz will face and make the appropriate plans to prevent them or mitigate their effects after they occur.

Disaster preparedness is one of the methods of ensuring that you will continue running after a disaster occurs. It is one of the strategies that you can adopt for your biz. Ask yourself, what if floods affect my business? What can I do? Such questions can motivate you to maintain a contingency fund that can cater to any unknown eventualities.

Develop a Business Plan

A business plan includes your budget and the cash flows you expect from the biz. In other words, it shows how you will start and sustain it. A plan comprises the following:

  • A mission statement
  • A solid description
  • Nature of products and services
  • An analysis of the current biz environment, your strengths, your weaknesses, threats, and opportunities
  • Your team and the competencies of its members
  • A financial plan detailing the forecasted revenue and expenses, among other business elements

Assess the Timing

It would be best if you started your business at the right time. You must start when its operations can generate the maximum revenue. Timing when to start involves an assessment of the prevailing circumstances and risks that can affect.

Engage Advisors

Never start a business independently. You should seek advice from owners who have established entities. They should tell you about the opportunities and challenges they have faced in their journey. Such insights can help you know how to identify opportunities and how to overcome challenges.

Engage Professionals

You cannot do everything right in your business. In other words, you can be an accountant, but you cannot couple as your lawyer. You do not have in-depth knowledge about the law. For this reason, you must engage professionals when necessary.

Some of the professionals to engage are lawyers, accountants, and business analysts, among other professionals.

The Bottom Line


Starting a business is not as easy as it sounds. It requires strategies that will give sustainability. If you apply the discussed strategies in your startup, you are bound to start a sustainable business.

About Martha Ramirez