Smart Strategies to Grow Your Manufacturing Business

Every business owner yearns for their business to grow. For this reason, they use all the tools at their disposal to drive their business forward, including technical translation services. Business growth translates to sustainability. A business cannot grow without having revolving resources.

According to Eurolingo, a language service provider (LSP), growing a manufacturing business calls for the employment of feasible strategies. Notably, manufacturing is one of the most complex businesses to run. It involves changing raw materials into consumable products. So, it has multiple processes that run at a cost.

A manufacturing business has to meet and exceed its operating costs to grow. Also, the growth percentage has to increase over time. So, the growth of a manufacturing business requires high-level strategies. The following are some of the strategies to grow such a business:

Increase Your Visibility

Online platforms, such as a website and social media, can help you maintain old customers and attract new ones. You can use these platforms to inform your old customers about new products and other perks your manufacturing business offers. Also, you can use these platforms to reach out to new customers, especially in a new market.

Some manufacturing businesses think they can rely on their old customers for growth. However, market competition can lure old customers to another business. It can be difficult for a manufacturing business to get new clients without optimal market visibility.

Notably, technology has changed several manufacturing processes. Similarly, technology has changed marketing processes. So, you have to align yourself with every new technology that transforms the marketing techniques, such as social media.

Online visibility accommodates all budgetary allocations. A small manufacturing company can use free website development tools. On the other hand, fully-fledged manufacturing companies can invest in a qualified web developer to create their website.


The stiff competition in the manufacturing industry calls for search engine optimization (SEO) tools to help your company rank at the top of online searches. These tools increase traffic to your website.

So, you have to create a lot of information on your website, use links to key pages, use keywords, and create a blog on your website. These strategies will enable your website to come first in the online searches. In return, online searchers will view your products first. If they get interested, the searches become a sale.

Invest in Competent and Experienced Employees

You should attract and retain qualified and experienced employees. So, create a working environment that results in job satisfaction and security for your employees. You can opt to offer competitive salaries, competitive benefits, flexible work schedules, and competitive salaries, among other parks for your employees.

Regarding competence, your employees should possess the appropriate technical knowledge. Also, you have to invest in employees’ career development. This move empowers your employees to adapt to any future operational changes. Also, it makes your employees feel that the company has a personal value-addition advantage.

Admittedly, retaining employees comes at a cost. However, losing competent and experienced employees is more costly because of turnover costs. So, a manufacturing company should seek to retain its competent and experienced employees at all costs.

Implement Customer Feedback

Customers are a significant determinant of a manufacturing business’ growth. For this reason, they can dictate how the business should run its operations. Notably, customers buy products that make their lives simple. If your product is not meeting their preferences, they will shift to your competitor.

If you do not want to lose your customers, collect and implement their feedback. This move helps you to know what your customers need. In return, design your products in a manner likeable to your customers. This strategy keeps your customers coming back for more products from your company.


How do you collect customer feedback? You can get direct emails, conduct a survey, employ digital channels, and conduct a user-testing campaign, among other methods. Also, you can check focus group sites for threads that discuss your products.

Align Your Business with the Current Technology

Technology keeps on evolving. It tends to transform the existing designs and create new designs. The main objective of evolution is to increase efficiency. So, if your manufacturing company is old, you have to upgrade your systems to remain relevant in the market.

New technology adoption can result in cleaner production that lowers costs and reduces waste. Also, it is a vital strategy that supports market penetration. For example, using a technical translation company to translate your product information enables you to increase your internationalization efforts.

If you remain behind in adopting new technology, you can lose your competitive advantage. Failure to upgrade your systems results in low efficiency compared to competitors that align their businesses with any new technology.

The adoption of new technology translates into making more profits at lower costs. This aspect makes it possible for your business to meet your costs and create a reserve for retained earnings. If you can lower the costs further and increase your sales volume, your business can grow.

Seek for Mergers and Acquisitions

If you operate in a highly competitive market, mergers and acquisitions can help you increase your market share. Mergers happen when two businesses combine their operations, while acquisitions happen when one business purchases another business.

Mergers and acquisitions increase the operation level of a company. Also, the two strategies seek to combine performance strengths and reduce operating weaknesses. For example, these strategies can result in an increased customer base. In return, a company can increase its sales. So, these strategies enable a business to face competition aggressively.

Prioritize Quality


Quality applies to your products and operating processes. You have to adopt strategies that seek to improve quality. To begin with, seek to prevent defects in your products. To achieve this objective, have a quality assurance department that audits your production and distribution processes. Such a department helps identify and fix all root causes of defects.

The second quality strategy entails reducing waste to cut costs. Waste does not necessarily refer to disposing of excess raw materials during production. It also refers to processes that incur costs yet generate low-profit margins. If you can merge such processes with other profitable processes, you can cut costs.

So, you have to audit your operations and identify ways and means of using fewer resources but generating high profits. For example, you can dispose of equipment that your company rarely uses for production.

The last quality strategy entails increasing productivity and reducing production inefficiencies. This strategy leverages economies of scale. It seeks to increase productivity and lower the cost of production. One of the means of achieving this objective is the automation of processes. Automation replaces manual labor that generates low production units at a high cost.

Create a Word-of-Mouth Incentive Program

One of the most effective marketing tools is word of mouth from satisfied customers. Satisfied customers tell their friends and family members about products they used. This move results in more sales because it attracts new customers to your business.

If you can give incentives to people that help your company get new customers, you can achieve business growth. Such a program comes at a cost because it is a marketing campaign. However, the rewards are promising.

Invest in the Appropriate Equipment

Your manufacturing company should never operate under or over its capacity. Under capacity, operations refer to an inability to satisfy the market demand. On the other hand, over-capacity operations result in more goods than the demand or having under-utilized assets. Both forms of operations are detrimental to your manufacturing company.

One of the strategies for avoiding under- and over-capacity operations entails investing in the appropriate equipment. Such a move prevents inefficiencies that generate unnecessary costs. Quality equipment lowers indirect costs, such as maintenance costs and energy use. So, ask your equipment vendor about the indirect costs that the equipment incurs.

You should also assess the integration compatibility of equipment before making a purchase. Buying unique equipment can force you to replace the old equipment. Such a move can result in massive capital requirements. So, go for equipment compatible with your old equipment and improve your production processes.

Watch the Industry Trends


Industry trends are unstoppable forces that can impact your manufacturing company positively or negatively. It is not possible to avoid them. If you ignore them, you will either lose an opportunity to make more sales or suffer a loss because of becoming market irrelevant.

Watching the industry trend entails watching what your competitors are running their operations. You have to use either unique or similar strategies that your competitors use to run their businesses. If you do so, you remain competitive in the market.

Sometimes, industry trends can make you use more resources and adopt changes. If your competitors use new technology, invest in similar or more efficient technology. Also, you have to accept that it is not possible to operate your manufacturing processes using the old technology.

Sometimes, you can stay ahead of the industry trends. However, you have to forecast the future trends and align with them now. Such a move can prevent extra costs that come with a high demand for a particular technology in the industry.

The Bottom Line

You have to remain flexible to grow your manufacturing business. Never hold onto one strategy. Instead, invest in the progressive exploration of the strategies that can improve the performance of your manufacturing business.

About Martha Ramirez