Image source:

9 Tips And Tricks For Improving Your Trade Show Engagement

Online interactions are happening every day, however, the best things that you could do in order to spread information about your firm is attending numerous trade shows. If you are physically present while communicating with various individuals, you’ll leave a better and deeper impression than an online interaction would.

But, if you never attended such an event before or if you went to several but didn’t gain a lot of engagements with the guests, you may be wondering – how could I improve my trade show engagement? Luckily, this is exactly what we’ll discuss in this article today. Let’s take a closer look:

Firstly, Let People Know

Image source:

One of the prime things that you’ll have to do is to let your audience know that you’ll be at the event. You could utilize your social media pages or accounts on Facebook, Twitter, and Instagram. When you’re writing the promo posts, assure that you inform the people about what they can see, whether or not there will be any special deals, and, of course, add other, useful information that can draw individuals to your stand like giving away freebies.

Your Team Must Be Prepared

Since the team you’ll send will be your brand ambassadors, which is why you must ensure that you send the best employees in your company. Now, you should know that the discussions there will be quite specific, which means that you should also send experts – depending on what services and/or products you are offering. Additionally, since your goal is to attract more consumers and gain new ones, you should also send individuals from your advertising and sales teams.

The Booth You Choose Must Be Different

Image source:

You should know that it will pay off if you invest a bit more into getting a personalized trade booth, one that will certainly stand out from the crowd and attract more customers to you. Additionally, it should not only be a customized booth, instead, it should be a creative way to display your products, and it also needs to be comfortable in order for people to stick around for longer. Hence, you might want to consider offering seats, as well as some beverages and snacks. You can click here to see more info on customized booths.

Don’t Forget The Advertising Materials!

No matter if you are planning on giving out brochures, business cards, magazines, or any other type of advertising materials, ensure that you do not run out of them. If you do not ensure that you have enough, it could easily cost you a lot of new and potential customers, meaning that you might also lose a lot of sales. Yes, interacting with attendees will leave a good impression, however, they also need to have a physical reminder of that engagement.

Attendees Expect Freebies

Image source:

As you probably already know, people love getting free stuff, however, when they are at a trade show, they actually expect to get freebies, which is why you cannot disappoint people. Keep in mind, just because something is free, it does not mean that people will actually appreciate it, hence, do not waste your funds on generic advertising materials such as pens or pins, instead, offer something that people might actually need and enjoy utilizing.

It Should Be Fun

Of course, the main goal of you attending the trade event is to get attendees to try your products, as well as purchase them. But, generics samples tend to be a bit bored, which is why you might want to turn it into something fun! For instance, you can organize contests such as prompting people to share your content on social media platforms, and in return, they can get a free item or service. This won’t only help you with gaining new customers, but, it will also help you by providing more online exposure.

You Need to Remember All The Leads

Image source:

When at the trade event, you will talk with a lot of individuals, however, you should never expect them to contact you just because you gave them your brochure or business card. Hence, you’ll want to ensure that you keep all cards, as well as take notes on each of the contact in order to learn how to approach them later on. There are also various smartphone apps that allow you to take pictures of the cards and write notes for each of them, which means that you’ll track everything easily and more efficiently.

Always Follow Up With New Contacts

We mentioned in the previous point that you won’t probably remember all the new contacts and you should not also expect them to contact you first. Hence, you should be the one calling them. You can choose to send completely customized emails, invite people to come and try your products and/or services, as well as offering them deals because they participated in the event. Never wait for days before you contact them, instead, contact them a day or two after the event took place.

Don’t Only Stick to Your Booth

Image source:

If there is one thing that you should take away from this article, it is the fact that your booth is not the only space where you can engage with the trade show attendees. Instead, you’ll want to encourage your brand ambassadors to walk around the even, hand out different promo materials and business cards, as well as samples. Additionally, while doing so, they should also communicate with people, especially since this will allow you to extend your reach all over the event.


As you can see, there is a wide range of things that you can do, all of which will help you improve your trade show engagement. And, if you choose to follow some of the tips mentioned above, you’ll certainly be able to attract more event attendees, which means that you can gain new customers and increase your sales.

So, now that you are aware of all the things you should do, you might not want to lose any more of your time. Instead, you should return to the beginning of this article, and start with the first thing we mentioned – which is ensuring that you let your targeted audience know about your presence at the trade show.

About Stefania Trtica