Reasons Behind the Growth in Mobile Casino Traffic

Gaming on the go! Pocket-sized gaming! Play as you commute! These low-hanging phrases are often used when describing mobile casino play. It’s no secret that mobile gaming has increased massively – as of January 2024 70% of all online gambling was done through a mobile device.

Carlos Norberg, chief technology officer enlightens us with his viewpoint as to exactly why mobile gaming has exploded.



One of the strongest determining factors as to why mobile casino sites are more prevalent in Sweden and other western European nations can be pinned down to compatibility. All mobile casino games now run on HTML-5. Gone are the days when they’d run on Adobe Flash and often suffer from dropouts and glitches – something every gambler wants to avoid. Not only are such technical faults kind of annoying – but they can also leave a dent in your balance. Serious stuff.

With HTML-5 players are enjoying a more fluid gaming experience and games going wrong is far less likely. One of the added benefits is that you also don’t need to enable HTML-5 as you would do Flash in days of old.

The Expansion of 5G


Mobile online games and the providers that create game titles have benefited hugely from the rollout of 5G in Sweden. Game developer bigwigs such as NetEnt, Yggdrasil, and Play ‘n GO have forecasted the impact of 5G on mobile casino gambling and tailored games to suit a smaller screen size. hosts a wide range of casinos, each optimized for Sweden-based players, and every level of connectivity.

5G connections mean faster signals, smoother gameplay, and shorter loading times- the perfect storm for encouraging vast numbers of customers to shift away from browser play and make the move to mobile.

The Prevalence of Wi-Fi

Wi-Fi is everywhere in Sweden. The prevalence of Wi-Fi wherever you are, and at whatever time is hard to ignore. As Wi-Fi signals reach every corner of our lives, the natural progression of slipping a phone out of your pocket to play a few hands of blackjack or the odd spin of roulette is inevitable.

Provision of Higher Quality Gaming


If you compare smartphone casino games today to that of a few years ago, the technological growth is astonishing. The speed at which mobile games are developing is both exhilarating and inspiring. Top casinos online invest millions to improve your experience and keep you engaged and happy, that’s why they are trying to optimize it for every platform possible and improve their customer experience and reach.

The Swedish online casino market is now bursting at the seams with casinos that cater purely for mobile play. These mobile-only operators saw the rise in popularity for mobile casinos and capitalized on it. A wise move: contacting customer service through in-app live chat is also enabled, as is a live casino for mobile.

Game Providers Optimizing for Mobile


In-game designs have moved away from detailed illustrations and are now embracing a more iconic style, with mobile-friendly controls, perfect for players with minimal monitor size. Some see this as the death of highly detailed graphics packages, while others welcome this aesthetic shift to a more minimal graphics package.

While, yes, game graphics have become more simplified on mobile, this has served as a wake-up call for the providers who’ve been hiding behind firework display animations and glossy graphics to mask the game’s lack of engaging gameplay or innovative features.

Problem Gambling on Mobile


The elephant in the room – the rise in mobile gaming and its relationship with problem gambling is something that is rarely discussed, although it should be. While the convenience of mobile gambling is often talked about when discussing mobile gaming, the ease with which to hide a gambling problem does not usually get a look in.

With a smartphone, it’s easier for problem gamblers to slip off to the bathroom and wager, going undetected. Mobile casinos need to address this problem and ensure that they have both the technical ability and care to maximize responsible gambling safeguards on mobile.

How can providers and operators encourage responsible gambling on mobile? Well, the same approach can be taken as in a browser version. One of the best things about mobile gaming is that it occurs on a more intimate and personal level than traditional gaming mediums. By using timely pop-ups, Swedish players can be reminded to take a break. Employing less frequent notifications can also have a positive impact.

In regard to responsible gambling, casino operators need to focus on the behavioral patterns of vulnerable players and adjust tools and UX/UI design accordingly. Mobile casinos have a responsibility to act as a force for good.



These days, most of us use laptops for our jobs and are therefore synonymous with work. One of the key factors as to why mobile casino traffic has increased as it has is because mobile phones are a symbol of leisure, rather than that of the nine to five.

Where you may be less likely to wait for your laptop to boot up and then be faced with spreadsheets, load-on-boot-up work software, and just the feeling that you’re at work when you’re not, it’s safer to pick up your smartphone and not be faced with anything that might even faintly remind you of work (and your boss).

Today, we have the ability to play casino games anywhere and anytime. While this is fantastic, many believe that we have yet to adjust to this technological shift. This is not to say that mobile casinos are inherently responsible for gambling addiction. Far from it.

Sign-up and verification can now be easily done within a mobile casino app, whereas previously, you’d need to log on to the browser version and upload your documents on a laptop or PC. With design trends accommodating and in fact making it easier for verification, it’s a no-brainer that mobile verification is the first choice for new players signing up at online casinos.

The availability of a greater number of mobile casinos in the App Store and Google Play Store has also encouraged more players to sign up for a purely mobile experience. This has perpetuated mobile gaming, fueling players’ interest in an online casino that you don’t have to boot your PC or laptop up for.

About Nina Smith