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Top 5 Digital Marketing Basics For Small Businesses In 2024

Small business owners understand the importance of digital marketing for the success of their campaigns and growth. As a matter of fact, digital marketing has completely surpassed traditional print marketing as the number one advertising method for small businesses.

A survey was conducted and it found that almost 90% of small business owners plan to increase funding for their digital marketing campaigns.

This article will focus on the basic things that digital marketing offers small business owners.

A Fully Functional Website

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Social media is one thing, but the true home of your business is a website. No matter how active you might be on social media, a fully functional website is your business’ “home” on the internet. It is the one true place where customers can see what you offer and contact you for your services. Your website doesn’t have to be fancy-looking, just professional enough that will attract customers.

One more thing to note, as of the beginning of 2018, small businesses need to fully commit to making their website mobile-friendly.


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A large part of digital marketing is the use of search engine optimization (SEO). SEO is the thing that puts your website on Google’s search results. Through clever and thorough SEO, your small business can appear on Google’s front page for specific keywords relevant to your website. According to, SEO is the best tool for organic traffic.

However, a large part of SEO is making your content SEO friendly. This is something that changes a lot throughout the years, and it involves different strategies and tactics.

Email Marketing

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Email marketing is very much alive and well. Countless experts have stated, throughout the years, that email marketing will soon cease to exist. However, things couldn’t look further from those statements as email marketing remains the number one method of gaining leads and subscribers.

Furthermore, if we take into account that 81% of people check their emails from their smartphones, we can safely assume that you should develop your email marketing strategies to be mobile-friendly.

Social Media Marketing

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Social media is the largest form of digital marketing out there. And while a website is your businesses’ “home”, your social media platforms and accounts are your websites’ faces on the internet. Everyone uses social media platforms such as Facebook, Twitter, and Instagram has emerged as a real third runner in the race.

And while each one has different qualities, they are all equally important for your small business. As a small business owner, you need to get your social media channels up and running so that people can find you easily.

Furthermore, digital marketing campaigns are best to run on these platforms. Facebook has proven to be the real deal in this, and Instagram and Twitter are slowly catching up behind.

Content Marketing

Content Marketing ties closely with SEO as it both involves the use of the content for promoting your business. Content marketing refers to the creation of content through blogs, ebooks, white papers, infographics, videos, and more. These are excellent tools that can be used with your social media campaigns, marketing campaigns, SEO, and more.

About Stefania Trtica