Why Has Digital Coaching Become So Popular in Tech?

It’s no wonder then that digital coaches are gaining popularity in the tech industry! It’s not hard to see why.

Professional coaching organizations like CoachHub provide their clients with a highly personalized experience that makes them feel heard and understood.

Attitudes about work have changed

What has led to this shift? The answer is complex, but there are some key factors. One is the changing nature of work itself. People have become more aware of the need for work-life balance and flexible schedules, especially due to an increase in working mothers and fathers who want to spend time with their families. In addition, technology has made remote work more convenient than ever before—with tools like Slack (for instant messaging), Yammer (for collaboration), Trello (for project management), and Skype (for video calls)—allowing people to conduct business from any location they choose. Finally, many professionals are finding that they can do their jobs just as well if not better from anywhere with reliable internet access — so why waste money on an office space?

Globalization has led to a need for more remote work

It’s no secret that globalization has changed the way we work. With more than half of the world’s workforce working from home at least some of the time, it’s no wonder that remote jobs are on the rise. Today, many companies hire employees who work remotely as part of a hybrid workforce.

This shift isn’t just about changing demographics—it’s also about changing technology and how people use it. As technology becomes more affordable and accessible to everyone around the globe, we’re seeing an increase in digital coaching: after all, if you can connect with someone via Skype or Google Hangouts from anywhere with internet access (which is pretty much everywhere), why would you want to be stuck in one place?


We are more mobile than ever

With the proliferation of mobile devices, it’s no wonder we’re seeing a rise in digital coaching. People are more likely than ever to be working remotely and on the go. They’re using their tablets, phones, and laptops to manage their workday while traveling between meetings or while they’re home cooking dinner with their family. With more people working from home (and even taking advantage of “remote Fridays”), digital coaches have become an essential part of keeping up with the demands of today’s workplace.

More diversity and inclusion programs have been created

As companies have been under pressure to create more diversity and inclusion programs, not only are women and minorities entering the tech industry in greater numbers, but many people are also coming out of the closet. This can be especially true for trans individuals who are starting to feel more comfortable with their identity. Additionally, as mental health becomes a topic that is openly discussed in society and on social media, it’s no surprise that tech professionals have begun seeking help from digital coaches because they want someone to talk to about what they might be going through.


There is more of a focus on soft skills

When it comes to building a career in tech, there are many skills that can help you succeed. For example, technical skills like coding and programming are important for any software developer. However, there’s one skill that is often overlooked but just as important: soft skills. Soft skills are often taken for granted by employers and candidates alike, but they play an integral role in your workplace success and ability to contribute effectively in your role.

Hard vs soft skills (also known as hard versus social) refers to how much interpersonal interaction takes place during the activity or task at hand. Hard skills are those that require direct interaction with people — whether face-to-face or over the phone — whereas soft ones don’t require much interaction because they’re done independently such as writing code on a computer screen without necessarily speaking with another person using it at all times while working on projects together).

Less time to train people in-house

  • Training is expensive, and it takes time. You have to hire someone or bring someone on board with the right skills.
  • Onboarding new employees take time. You must train them on your company’s culture and processes.
  • Teaching new technology or processes can be difficult if you don’t have the time or resources to do so yourself.
  • Teaching soft skills like communication, collaboration and leadership is also challenging when you don’t have a large support system in place for these sorts of things

The way we hire is shifting

The way we hire is shifting. The competition has gotten more intense, and recruiting is no longer just about filling a position. It’s about finding the right person for your team and culture—and it’s also about helping them find their place in the world. We have to be intentional about building diverse teams that can solve problems differently than our predecessors did because they bring new ideas, experiences and perspectives to the table.

Hiring has become an art. There are more people vying for the same jobs. Job descriptions are more detailed. There is more competition for the best candidates. Companies need to sift through thousands of profiles before making a decision on who to interview or hire, and there are more myths floating around about interviewing practices than ever before (e.g., wearing a suit vs dressing down). With this much riding on every decision you make during every stage of the hiring process from candidate sourcing through onboarding, how do you ensure that you’re building an inclusive environment?

Digital coaching is becoming increasingly necessary in the tech industry

One of the most important aspects of digital coaching is that it helps you to develop your employees more quickly and effectively. Digital coaching is a great way to get the most out of your employees, allowing them to make the most of their time, learn new skill sets, and grow in their careers.

Additionally, digital coaching allows you to hire people with the right skill set. It also allows you to retain them if they’re good at what they do—and let go if their skills aren’t up-to-date or are no longer needed by your company’s needs or goals.



Digital coaching is on the rise because it’s an effective way to help employees grow. Coaches can be flexible, provide support when you need it, and give advice when someone is struggling. They make it easier for people to learn new skills or improve their existing ones without losing sight of their own goals. In short: digital coaching is here to stay!

About Nina Smith