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Why Prototyping is Important and How it Can Save Money in 2024

If you ever had a great idea that you want to pitch to your boss or a product release you want to do withing your company, but felt that there is a great risk for it to be a failure, you need to consider options. And that other option is to start prototyping all of your ideas. By doing this you will also manage to save some money and time for both yourself and your company. By creating a prototype you are giving yourself the option to find out what your customers will think about your idea. You do not have to instantly start producing and wasting money on a product or service that no one will like to purchase.

A prototype is a sample or a test of what your final product should look like. It gives you the ability to understand how your idea will work like and how you can reduce the costs to make more profits and to be easily manufactured. You might think that this process of prototyping may be expensive, but it is a much better decision to do this than to lose money after a failed product launch.

Find out if it is really a good idea

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Everyone has tons of ideas every single day, but not all of those can be good, some of them may even be completely undoable. This is completely normal, our brains are constantly working to innovate something amazing, but to successfully reach that perfect product we humans must go through hundreds of different ideas that may not be so great. So, if you ever had an epiphany that may seem like a promising new product or service, there is a good chance that it may fail. You should not let this disappoint you because even the biggest innovators in our history also had to go through the same process.

According to, most products that go through a prototype phase manage to reach success in the respective market.

However, those same innovators made prototypes of their innovations to find out if they can be a success or a failure. So, if you want to avoid spending days, weeks or even months on a certain product without knowing how it will be received by your customers, you should consider prototyping. With a prototype you will be able to find out what are the things you should change, the things people like or don’t like, things that can make the whole manufacturing process cheaper.

Get some support

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If someone comes up to you and pitches you an idea, it may not seem like an opportunity that you should waste time on. Although, if someones come up to you with an idea and show you a working prototype, then you would surely start considering whether you should invest in such a thing or not. In other words, with prototyping, you are showing the true potential of products which can increase the chances of getting financially supported by a company or investors.

Learn by failing

The reality is, not every prototype will be successful. But, by realizing where you went wrong and where the prototype failed to perform, you will have the knowledge to create a better and more efficient product.

About Stefania Trtica