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6 Tips And Tricks For Using Stock Footage in Marketing

Nowadays, marketing experts all over the world understand the importance of videos being present in their advertising efforts and campaigns. And with the appearance of stock videos, they are now able to create high-quality promotional content, but, they’ll be able to save both time and money in the process as well.

However, if you never worked with such content before, you might be wondering – are there some tips and tricks that will make it easier for me? Simply said, there are and this is exactly what we’ll talk about today. Before we take a look at the 6 tips you should remember, let’s first take a look at what stock footage actually is:

Stock Footage: Explained

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Stock footage or as it is also commonly referred to as stock videos are basically short clips – usually last one minute – that are not created for a specific production. This means that individuals create these videos with the purpose of selling the rights to creators that can then use it for their production needs.

The creators of such content do not usually create ones with specific themes, instead, they create content that is more generic. Why? Well, the clips need to suit different needs, content, styles, and concepts, and the more generic they are, the creator boosts their chance of selling the short movie they produced. By obtaining a license, marketers can then use the content for their marketing efforts.

6 Tips And Tricks That You Should Remember

Firstly, Think About The Scenario

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One of the first things that you’ll need to do if you’re planning on utilizing stock footage is to determine what your script will be like. This means that you must remember that the content you can buy are generic, which means that they won’t feature specific things that you might want. What does this mean for you?

Well, if you, for example, want to create an ad where you’ll show a customer review for some beauty products, you’re basically thinking about featuring all the benefits of your product and then combine it with the ones you purchased. However, the difficulty is that you might not be capable of finding a clip that represents your brand and the products you are selling.

This means that the stock content you opt for won’t match the content you made, which implies that the review of your client won’t be authentic – and people will notice it. Hence, when thinking about using clips such as the ones featured on, think about your script first.

High-Quality Content = More Expensive

Choosing to work with such clips can get a little bit pricey, especially if you opt for high-quality footage. Naturally, it will be cheaper than producing an entire short movie by yourself, nonetheless, if you want the best possible footage out there, you’ll need to determine what your budget will be, especially since some of them can easily cost more than 100 dollars.

Short is Always Better

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If you choose to keep the content you bought short, you’ll be capable of reaping two benefits. For starters, you’ll save money, and more importantly, you’ll be able to keep your targeted clients involved and entertained in what you have to show. Now, if you choose to shoot an ad that goes from 80 seconds to 65 when it is edited, it won’t impact your expenses a lot.

On the other hand, if you opt for the other content, one that goes from 80 seconds to 65, it could easily save you hundreds of dollars. You should remember when the clip is short, your audience won’t notice it, however, the longer it gets, the more apparent it will become to them that you’re utilizing such content. This is why you must ensure that your script is short, which will in return keep your audience engaged.

An Expert Colorist Might Be Needed

One of the things that you should strongly consider doing is hiring an expert colorist that will help you with adjusting the colors in your clip. What exactly will they do? Well, the expert will correct the contrast, exposure, and color levels, which means that the end product will have a more natural look.

For example, you might have purchased a license already, however the content might look a little bit too yellow, if so, the colorist will be able to make it look more natural, which means that it can be more enjoyable. Working with a colorist is recommended by a lot of experts in the industry, hence, consider hiring them.

No Sound Might Be Better

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Do you remember the last time you opened a specific website and some music started playing? Probably not, and this is exactly why you should mute the ad you post on your website. Since it will be a background ad, it should not distract your audience, which is why you must mute it. By doing so, you’ll provide your customers with a better browsing experience and if they decide that they want to view the content, they can simply unmute it, and enjoy the content you created.

It Can Be Utilize For Paid Ads

If you are working as a marketer, you are probably aware of the fact that scripting, designing, and creating paid ad campaigns is a daunting and complex process, especially if you are planning on adding video content to it. However, if you choose to use the right stock clips, you can entirely avoid the problem.

How is that possible? Well, it is quite simple – using stock footage will allow you to simply choose a short clip that suits your requirements and needs, which basically means that you won’t need to spend hundreds of dollars on recording a short video, instead, you can simply choose one and you’ll be good to go.


As you can see, there are various tips and tricks that you could utilize in order to produce the best possible marketing video for your company. And, if you choose to utilize stock footage properly, you’ll be able to create exactly what you need while saving both time and money.

So, now that you are aware of all the things you’ll have to consider and do, you should not lose any more of your time. Instead, you should open up your browser and start searching for a stock footage platform that will provide you with the short clips that will suit your requirements and needs.

About Stefania Trtica