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Technology in the Real Estate Landscape

Technology has entered into our daily lives and we have welcomed it with a smile as it makes a lot of day to day tasks and jobs easier and effective. From food and living to education, every industry has benefited from the advanced technology and the real estate landscape ahs no exclusion. Workers these days are more mobile and even more connected than they were decades ago. It means several business operations can be operated from anywhere and the effects of the latest technology in the real estate industry are also great.

As the tech-savvy millennials are establishing the largest group of property sellers and buyers, it is most vital to stay up-to-date on the embryonic tech trends in real estate and how they can benefit both consumers and developers.

Below are the ways the latest technology has changed the real estate landscape and how it is advantageous for everyone associated with this industry.

The Rise of Real Estate Agent 2.0

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With a lot of real estate websites, blogs and platforms to post a listing and provide useful industry insights, it is easier than ever for property sellers and buyers to connect with each other without any middleman. Moreover, if they need services of a local real estate agent to successfully complete several property-related jobs, they can easily find and compare agents to find the best one in the town even without leaving the bedroom or office. UpNest reviews show the fame and expediency of online agent comparison services among property sellers and buyers. A lot of latest digital marketing channels are available that leverage buyers and sellers to increase market outreach and understand the industry trends through effective real estate market analysis.

Automated Property Hunting

In this era of mobile technology, more and more people are now depending on the internet for home hunting. According to a report, almost 51% of people use their internet-connected devices to research the real estate market when it comes to buy or sell any kind of property. Both property buyers and sellers of the 21st century are using the latest technology like virtual reality, 3D printing and big data to make real estate dealing process easier and efficient.

Latest Real Estate Tools & Devices

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The abundance of tools and solutions designed specifically for the real estate industry is one of the ways technology has changed the way we sell and buy property these days. Virtual and augmented reality apps are the main technologies that have completely changed the home buying game. Homebuyers now can move and live in their dream homes virtually to determine the property dimensions but to have a better real interior view of a home. Real estate CRM solutions are also available in the market that agents and companies can make use of to better manage their business aspects.

Living Virtually in Dream Home

As it is mentioned above, a homebuyer can experience living in a dream home even before moving in. It is only possible due to virtual reality. Sellers are also using this amazing technology to advertise their properties in a great way to grab the attention of buyers at a first glance. The use of VR in the commercial sector proves that this tech trend in the real estate industry is here to stay for longer.

Real Estate Marketing and Listing

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Digital marketing and social media have a huge influence on consumers of the 21st century in many ways. From checking out reviews and customer testimonials to joining groups and circles of industry experts for having detailed discussions of the latest industry trends, social media is an excellent platform for both property sellers and buyers. Real estate companies and agents use social media these days to reach their target audience in the best possible way and buyers spend time on social media platforms for checking reviews, suggestions, and recommendations when it comes to making life’s biggest investment in form of buying a new home. People now can easily find required properties even on their smartphones while using social media apps.

Technology is Making Homes and Workplaces Smart

When life hands in the balance but you need to spend precious time on many other important things, technology comes to the rescue by making your home and offices smart, by offering countless smart home devices, tools, and solutions. One can monitor his/her home in real-time even when working in the office, just because of smart Wi-Fi security cameras. Almost all household gadgets and devices can be operated with the smartphone that not only saves efforts but provides us with great living experience.

Real Estate Operations Automation

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In order to remain competitive in this digital landscape, real estate companies also need better ways and opportunities to boost efficiency and to position their services in a way they build customer trust. Thanks to the latest technology, a lot of real estate related tasks and operations can be automated for increased operational efficiency and better repute in the industry. Real estate agents and companies now can automate their customer relationship management, manage portfolios online and automate other facilities management operations to provide customers with better services and quick solutions.


Gone are the days when the physical presence of parties was necessary to get the contracts and agreements signed. Now real estate companies and property agents can create real estate contracts and agreements and get them signed by parties electronically. A lot of reliable e-signing solutions are available that can be used for this purpose. There is no more need to print a contract, sign, scan and send to the parties involved, all you need to sign a document electronically and send it to the concerns in real-time. It helps property agents prevent unnecessary delays just because of no physical presence of the parties. It is beneficial for both agents and customers so they can conveniently put their signatures on necessary documents by using their internet-connected mobile devices even without leaving their homes or offices. It improves the efficiency of agents so they can close more deals in less time.

About David Montano