7 Useful Online Marketing Techniques All Small Businesses Should Try In 2024

No matter if you’re planning on opening a brick-and-mortar or an E-commerce store, online marketing is one of the most important things that you could focus on. With technologies changing every day, the increasing popularity of online shopping, and online communication, you must invest in the right online marketing techniques.

But, since there is a wide range of things that you could do, you might be wondering – what are the most useful online marketing techniques that I should try? Luckily for all business owners, the article below can help. Let’s take a look at the list of 7 online marketing techniques that you should try in 2024.

1. Your Site Must Be Mobile-Friendly


There is no denying – mobile marketing has become more important than ever before, mostly because more and more people choose to browse and purchase different goods by using their phones or computers. Keep in mind, making your site mobile-friendly will require some investment, but if you’re serious about your business, it’s a good place to start.

This is why you should ensure that your site can be opened on various devices, that it’s updated and opens quickly, and more importantly, make sure that it has a clean design so that your users can navigate it easily. You could use a website builder for doing this by yourself – which will save you some money – or you could work with an expert designer – that’ll require more funds.

2. SEO is Here to Stay

Besides investing in a mobile-friendly website, you should also focus on SEO. SEO or search engine optimization can help you with a wide range of things – including gaining new customers – hence, you must also focus on creating high-quality content that your customers can relate to.

Additionally, you could choose to add different keywords to your landing pages, titles, and meta descriptions. You should know, SEO will take a lot of time and effort, which is why you might want to work with professional and experienced companies such as that’ll help you build an SEO-friendly site.

3. Learn More About Your Customers


If there is one thing that you should take away from this article, it’s the fact that the key to a successful online marketing strategy is to understand your customers better. This is why you must learn several important things about them, including who they are, what are their likes/dislikes, and you should also learn what do they respond to the best.

By understanding your customers better, you’ll also understand what you can offer them, and more importantly, you’ll understand what online advertising techniques might work best for your business. Keep in mind, different customers will be active across different platforms, hence, it might be best if you use those platforms as well.

4. Create Email Lists + Use it For Marketing

A lot of people will tell you that email marketing is dead, however, it’s actually one of the best, easiest, and cheapest ways to advertise your small business. If you want to create email lists for your company, you could, for instance, ask your clients to subscribe to your email list when they access your site, and in return, you can provide them with a discount for their first purchase.

Besides helping you learn more about your customers, there are other things that you could use it for. For example, if a user has abandoned their cart, you could send an email that’ll remind them of it, but you could also include a coupon or discount for the items – something that could prompt them to complete their order.

5. Opt For a Suitable Social Media Platform


As we previously mentioned, your targeted audience use different social media platforms ad since over 70 percent of people depend on social media platforms to make purchasing decisions, you must ensure that you opt for using a suitable social media platform – which can include options such as Twitter, Facebook, Instagram, or even YouTube.

Now, keep in mind, although a lot of people think that using these platforms is easy, it can actually require a lot of your time and effort, which is why you need to determine which one is the most suitable for your business. Once you do, you can focus on those particular platforms for advertising your business.

6. Encourage Reviews + Respond to Them!

Another thing that you should do is to encourage your clients to leave online reviews. Why should you do this? Well, it’s quite simple, by doing this, you’ll know exactly what you’ll have to improve. For instance, one of your clients might have had issues with the customer support chat on your site, and if they tell you about it, you can fix the problem.

Remember, no matter if the reviews are positive or negative, it’s quite important for you to respond to your clients, mostly because doing this will show them that you care about their opinions. Besides this, it’ll definitely make your entire organization look more professional and trustworthy.

7. Change is Always Good


Last on our list of tips, but definitely equally important as the rest on this list is the fact that you mustn’t be afraid of change. What does this mean? Well, it means that you should constantly monitor your online marketing efforts, and if needed, you should adapt or change them.

You shouldn’t be afraid of trial and error, mostly because this can help you with determining what works for your company. After all, one of the biggest parts of online advertising is to test out and try different things, so, don’t be afraid of failing – it means that you figured out what works and what doesn’t.


Starting any type of business is never an easy task, and if you want it to be successful, you need to implement suitable online advertising techniques. If you choose to follow some or all of our aforementioned tips, you’ll be able to make the entire process easier, less time-consuming, and more importantly, you can ensure that you do it right.

So, now that you’re aware of all the things you could – and definitely should – choose to do, you really shouldn’t waste any more of your time. Instead, you should go through our list one more time in order to determine what you’ll have to do to help your small business grow.

About Stefania Trtica