Difference Between Localization and Translation Services

Translation localization services are crucial to globalize your brand. When launching products in a new market, you want the audience to receive them well. Audiences across the globe will only interact with your product if it makes sense to them or meets their legal or cultural standards. This is where translation and localization services come into play.

Website translation such as those offered at and localization differ on a tactical level. For example, translation is perfect for content types in some markets when meticulously communicating a message word-for-word into a new language. However, this type of translation is not enough to launch into a new market. You can’t simply translate a website verbatim and spark action into the target audience. Instead, you must provide accurate language translation while considering the cultural barriers.

When talking about translation services, you are talking about website localization. It is a more holistic process as you need to adapt the web content for a specific audience to consume. The service can involve several aspects such as translation, formatting, and usability alterations. It focuses on adapting a message to meet the linguistic and cultural needs of the new market.


Localization services are crucial for websites, multimedia, e-books, and web proxy. While you can use machine translation, it often produces text that is unusable in the target region. Therefore, you need to localize your website using professionals to increase reach. Quality services can improve user experiences and win international customers. Consumers are more enthusiastic about purchasing from your brand if you talk to them in their native dialect.

Most companies use an experienced Language Service Provider (LSP) to execute website localization and translation services. The LSP advises on the sites to localize on your website to ensure it operates in multiple languages. Consider the type of content that needs localization and which one requires translation. The cost of a content localization service depends on factors such as the document’s sensitivity, the technical expertise necessary, and the size of your content.

What is the difference between translation and localization?


This is an excellent point to begin if you’d like to know how translation is different from localization.

We are frequently confronted with phrases like translation and localization in the contemporary age without a clear understanding of their implications. Is it the same thing, something close, or something completely different? We’ll try to clear stuff up in this article by looking at the differences and parallels between translation and localization.

While translation has been known for decades, localization has only been around since the 1980s, when internet advertising began to flourish. This is the development of mass-market technology and the widespread access of personal computers among customers.

Both specialities – translation and localization – have been side by side since then. The translation is one element of the localization processes in the localization field. In the realm of translation, localization may appear to be nothing more than a sophisticated term for a different sort of translation.

The translation is the beginning point


To look at it another way, translation is converting written text from one dialect to some other, as stated by Magma Translation. Localization uses a variety of ways to adjust the entire meaning of information to the foreign culture.

The translation is translating the words of a work from one dialect to another while keeping the meaning and ideas intact. On the other hand, localization necessitates far more adaptation to correspond to the target crowd’s cultural aspects. Localized material has a familiar feel to it.

What exactly is a concept of localization?

A company’s localization strategy is how it adjusts its content to a particular culture and language. You’ll need localized accessible websites, social networking sites, marketing efforts, and also when launching a new product. Your localization strategy is your approach to making any necessary changes to tone, visuals, and significant events to connect with local customers effectively.

When you don’t need to translate content into some other languages but need to account for cultural variations, you can use localization. This is the difference between American and British English. Because an English speaker from the United States or the United Kingdom will understand any style of writing, there are significant cultural variations between the places where these two languages are spoken. For example, when talking about the same thing, Americans use the terms “bathroom” or “restroom,” but the British use the word “loo.”

Style and formatting are taken into account during localization


Another method of localization is layout modification. Although we write English from the left side, Arabic, Hebrew, and other languages are written from the right side to the left. The advertisement would have to be turned so that the wording, images, and other content components all face the correct way.

What should you select: translation or localization?

On a strategic level, website translation and localization varies. In some sectors, basic translation may be suitable for specific content categories. The most common reason for localization is to modify robust emotional, creative advertising material to connect across regions effectively.

Assess your market, its demand and the type and aim of the material needed when selecting the most fantastic match. The quantity, upgrade rate, longevity, and budgetary concerns are among the other criteria. You have many alternatives based on your Language Service Provider’s skills. Your LSP must guide you on the portions of your site that needs to localize and provide a multitude of choices to guarantee that your website is entirely functional in different languages.

You may extend your website into additional languages and gain foreign consumers with precisely translated content. If you plan accordingly, have a targeted website localization strategy—an expert LSP to assist you in implementing. However, the localization process can become a time-consuming and costly stumbling block for your company if you don’t plan it.

About Nina Smith